Carl Maté

Starting

Carl Lewis

Idea

Sprinting jumper man Carlton Louis travels around South America’s most notorious sporting venues with nothing more than a gourd of maté and a desire to see everyone take it down a notch.

That’s it. You can leave the Emmy on the sideboard.

JK. Don’t have a sideboard.

Problems

Nobody reading this knows what maté is.

Solutions

Move to Argentina, turn my six pounds into 18 and feel better about myself.