Bill Bored
Starring
Bill Nighy
Idea
National Trust asset Nil by EE describes, in graphic detail, every banal advert he’s ever seen.
To make this idea a little tighter, he can do it standing in front of some outdoor advertising on a busy road.
Like the M1.
Problems
I’m not sure how long a man of his age can be on his feet for.
Solutions
Think of another, more attainable idea that he’ll love, actually.