Cashmere If You Can

Starring

Tom Hanks

Idea

We encourage Tommy Hankfinger to overhaul his wardrobe with nothing but cashmere.

We follow him as he sources his new clothes.

To make it fun, we’ll introduce a cap of 50GBP per item.

So, basically this will be shot entirely in the Uniqlo on Regent’s Street.

That won’t be stressful at all.

Problems

I don’t know if Uniqlo sells cashmere underwear.

Solutions

Cut my only good jumper into the shape of some Hanks-sized whips and hand them over.

IdeasDavid KayComment